Because during their rise and fall in MLM it is obligatory to stroke the ego of your up line and your manager love bombs you initially to keep you on board. This translate to many of them as “ I must be an amazing coach”.
But it’s all done using a script that doesn’t translate into the real business world so is doomed to failure.
A small, very small, number do have some business acumen, probably from their life before MLM, but most are just women suckered in by the glam and promise of untold wealth. Like Yawn with her single gcse, it’s nearly that time of year again when she reposts her wisdom re exam results.
Coaching bots is all they know, and I suspect the idiots who subscribe are mostly bots. Castle bot was a prime example when she set up her scamversity. When they introduced the certificates and listed recipients, 90% were bots that the probably targeted when she was kicked out of FLP.
If we can see the members of their coaching groups so can the MLMs. I would expect that the companies discourage bots from certain coaches.