Yes I agree and Yawn is going to have to try and style this out as her choice. There seems to be a general flavour of avoiding direct mention of FLP. £22 Bot last mentioned FLP directly on 1st August. This was followed by "have to stay positive/resilient during tough times" posts at the beginning of September. Now she talks about her coaching offering. She was at some coaching training at the weekend not in the tent freezing her arse off.
The mindset/empowering women/manifesting coaching marketplace is a crowded one, with another influx of "experts" during the first week of September. Perhaps FLP wants to slim things down and leave the recruitment to the most subtle and able manipulators like Uber and Bloodsucker, who won't draw the attention of the sceptics/FTC/TiA etc to the conduct of FL through their clumsiness.
It feels like they are attempting to obscure things more or scaling/slim it down so one of the top bots basically becomes HQ. All speculation but something's most definitely up and it isn't the GROWTH they were focussed on at the weekend (their capitalisation, perhaps big letter make it true?).