“Cross recruiting” is when you start signing people up for your new MLM while you are still working for your current MLM. You handpick a few equally hard nosed big team leaders, sign them up on the quiet, get them to sign up the best of their down line on the quiet etc etc.
Then you do a crying live, saying that your current MLM is unethical/lying/doesn’t earn enough money for your down line, announce that you are bravely walking away from your ££££££ income and starting from scratch with a new MLM.
Except that you’re not. You are already set up with a big, brutal hungry team. You have left behind all the decent people who wouldn’t lie & fake it and have nothing but debts to show for their efforts. And soon you are a Quadruple Flappy Pigeon and earning ££££££ again.
Rinse. Repeat. Ad infinitum.