Yes fake it till you make is used.
We are selling a lifestyle in Facebook.
If you have a bad day, do not tell anyone. If you are feeling negative, do not post about it. Only happy. I know of people who take multiple pictures of a day with their child/ren and then use this one day over a period of weeks to make it appear they have lots of family time.
There is training at success days but it is normally just a PR stunt for the top bots, look at me, look at me on stage with my minions hanging on to my every word.
I believe a certain bot recently said he had broken the record for people asking to take selfies with him. He's a manager. They do believe their own hype, what they should realise is outside forever they are just like everyone else, well, I say that loosely.
The training is basically exactly what is said every week on rolling training, but then you couldn't charge people £50 if you told them that.