The problem with targeting this industry is that it is really difficult not to be personal since the individuals almost sell themselves as opposed to the products, making the 'opportunity' seem more attractive and achievable.
The ones at the top show off for a living. Look at my car. Look I'm on a plane. Look I'm in the gym and you're at work. Look at this Mulberry bag. Look I can do whatever I like, such as watch this webinar at 10pm on a Sunday.
That is what they sell. The lifestyle.
And Fay, as you're successful, I bet you don't don't that because it just isn't what normal wealthy people do. The bragging is OTT. I'm sure you will find it tacky and distasteful, just like the rest of us.