Boopert -- Thanks so much! It's obviously something important to know...
(I didn't know, I was guessing maybe Non-Commercial Television, or maybe No Child Tainted, or No-Chin Tossers...I should've noticed from my copy of the London Baby Directory, but stupidly wasn't making the connection)
I looked them up and I think I can guess what you mean. Are we talking about this sort of thing (? and please forgive me if I miss the mark or insult anyone...):
"I never let xxx touch that" and
"Of course my (10 month old baby) child is already taking violin and formal dance and impressionist painting lessons and is already signed up for (some absurdly expensive/exclusive/snotty/potty institution)!!",
and insanely expensive, painstakingly handcrafted, politically correct, organically grown, non-allergenic equipment and "developmental" "toys" that the children will use for about 6 weeks?
Just wondering. If so, then I definitely agree with you. But then, if they weren't all different, it'd be boring, wouldn't it? 
One person's Absolutely Essential is another person's Completely Mental.
But I have to admit that people who smugly insist that there's Only One Right Way to do anything make me want to smack them.