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Mumsnet apologises to (Beta) Advertising Agency

127 replies

JustineMumsnet · 08/01/2010 16:02

Dear (Beta)

WE'RE SORRY

Mumsnet would like to apologise for the strength of feeling expressed by Mumsnetters in response to the poster asking us to discuss our strength of feeling in response to the poster.

The reason we've waited until now to apologise is that the strength and nature of our reaction to the poster shocked us. At first we were not sure what to do. It had not been our intention to cause such offence, nor to attract such abuse.

We misunderstood the statement "Agree?" by assuming that this meant that the statement in question was intended to provoke discussion. We now understand that it was ironic casual sexism intended to draw attention to advertising space.

We also misunderstood the statement "If you've got an opinion, here's where to stick it" as suggesting that this was intended to trigger controversial debate. We now understand that it was a request to increase traffic to the advertiser's website and not to enter into a wider public debate all over the internet.

We accept that in some cases that debate slipped into puerile, juvenile and offensive language. And Haikus.

So in particular, we would like to extend our heartfelt apology to any career persons that we might have offended at the offices of (Beta) and in the wider outdoor advertising industry.

We are profoundly sorry. We hope our apology is accepted.

Yours
Mumsnet HQ

OP posts:
Harriedandflustered · 08/01/2010 23:54

I think, on behalf of Garry's 15, I should thank MN quite heartily. Not for the OP on this thread, but for taking prompt action to protect us from the action for defamation.

Without those posts being removed, I think we could all have been liable. Not just MN, but individual posters and potentially any sponsors.

This is not my field, but I did spend some time reading up. I came to the conclusion that he wouldn't have got very far with the case - but it would have been a serious pain and hassle for all of us.

So, thank you MN.

caramelwaffle · 09/01/2010 02:14

Fantastic

caramelwaffle · 09/01/2010 02:23

....and am I being unreasonable to have laughed so hard it hurt at seeing one of "those" posters for the first time today...positioned directly next to a Conservative/David "lets get this election party started" Cameron one? Yes. Really.

BitOfFun · 09/01/2010 02:36
gigglewitch · 09/01/2010 04:35

pmsl

morningpaper, that's class^. And justine of course.

I shouldn't be laughing this loudly at such an hour of the night. well not at my computer, anyway

thumbwitch · 09/01/2010 04:47

Ah, that is true genius at work there. Well done Justine/MP - exquisite.

(reminds me of Anne of Green Gables apologising to Mrs Rachel Lynde...)

JulesJules · 09/01/2010 08:32

Snorting my tea and nodding sagely at the Anne of Green Gables ref

LadyBlaBlah · 09/01/2010 09:47

How I missed this work of art yesterday seeing as my mn addiction has reached epic proportions in the last few days, I will never know!

In the words of Alan Partridge "Smell my cheese you mother"

PuzzleRocks · 09/01/2010 09:48

Remind me why I love Mumsnet?

Oh yes. Fantastic.

AppleTreeWick · 09/01/2010 10:17

Lovely start to the weekend thank you - maybe we could also send them a copy of eMarketing for Dummies to give them a bit of a helping hand? We're all friends here you know.

wuglet · 09/01/2010 10:54

Fucking.Love.It

slim22 · 09/01/2010 11:04

Bravo

DorotheaPlenticlew · 09/01/2010 11:41
purpledee · 09/01/2010 12:46

Awesome!

supersalstrawberry · 09/01/2010 12:51

This reply has been deleted

Message withdrawn at poster's request.

treedelivery · 09/01/2010 23:25

Glorious.

PacificDogwood · 09/01/2010 23:31

But nonetheless, well done, Justine and MP.

itwascertainlyasurprise · 10/01/2010 00:45

This reply has been deleted

Message withdrawn

TerryWogansCock · 10/01/2010 01:01

goodness me how did i miss this?

fabulous, brilliant, fantastic!

DuelingFanjo · 10/01/2010 01:16
Grin
FloriaTosca · 10/01/2010 08:38

brilliant!

dizzydixies · 10/01/2010 08:46

MP, as every, genius

please do feel free to give yourself a very deserved mention in this week's roundup

FimbleHobbs · 11/01/2010 11:42

Brilliant!!

YouKnowNothingoftheCrunch · 13/01/2010 11:52

An elegant and eloquent apology.

Funnily enough it comes across as more sincere than the one MN received

Well done MP, and a manly nod in the direction of Justine's impressive testicles.

Strix · 13/01/2010 14:33

Fantabulous!