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Mumsnet apologises to (Beta) Advertising Agency

127 replies

JustineMumsnet · 08/01/2010 16:02

Dear (Beta)

WE'RE SORRY

Mumsnet would like to apologise for the strength of feeling expressed by Mumsnetters in response to the poster asking us to discuss our strength of feeling in response to the poster.

The reason we've waited until now to apologise is that the strength and nature of our reaction to the poster shocked us. At first we were not sure what to do. It had not been our intention to cause such offence, nor to attract such abuse.

We misunderstood the statement "Agree?" by assuming that this meant that the statement in question was intended to provoke discussion. We now understand that it was ironic casual sexism intended to draw attention to advertising space.

We also misunderstood the statement "If you've got an opinion, here's where to stick it" as suggesting that this was intended to trigger controversial debate. We now understand that it was a request to increase traffic to the advertiser's website and not to enter into a wider public debate all over the internet.

We accept that in some cases that debate slipped into puerile, juvenile and offensive language. And Haikus.

So in particular, we would like to extend our heartfelt apology to any career persons that we might have offended at the offices of (Beta) and in the wider outdoor advertising industry.

We are profoundly sorry. We hope our apology is accepted.

Yours
Mumsnet HQ

OP posts:
StayingDavidTennantsGirl · 08/01/2010 16:18

Justine - you are one AMAZING woman!!

StayingDavidTennantsGirl · 08/01/2010 16:18

(And please may we have the Haiku thread back - pleeease?)

Heqet · 08/01/2010 16:19

seriously. can someone tell me what I missed?

Am assuming big bun fight?

bronze · 08/01/2010 16:20

thats the best thing Ive read in days and some of those haikus did rock

posieparker · 08/01/2010 16:22

MP...you are brilliant.

Guimauve · 08/01/2010 16:22

Fabulous!

AllarmBells · 08/01/2010 16:23

Fabulous!! Now that's how to "manage your medium"

snigger · 08/01/2010 16:23

This is not good for my pelvic floor.

I'd love PM's questions to slip into haiku.

You'd better watch, they might revise their views on career wimmen and offer you a job.

youwillnotwin · 08/01/2010 16:24

This reply has been deleted

Message withdrawn at poster's request.

Heqet · 08/01/2010 16:24

oh, never mind, I think I've found it.

So some company puts something offensive on posters, then gets offended and begins to threaten legal action when their offensive posters are discussed, found offensive and laughed at?

Is that the one?

So their reputation has been damaged by people discussing their offensive slogans, not by them saying offensive things?

BecauseImGarry · 08/01/2010 16:24

For Heqet

This should give you the gist of it.

CremeDeMenthe · 08/01/2010 16:25

summary thread for hequet

Hassled · 08/01/2010 16:25

That is the best apology I think I've ever read. And certainly the most sincere.

onebatmother · 08/01/2010 16:30

Oh Justine, how could you have buckled so?

MollyRoger · 08/01/2010 16:31

If haiku are not allowed, what about limericks?

There once was an ad firm called (insert a suitable name here)
whose bosses liked to take it up the Oxo tower.
This poem doesn't rhyme, or scan
but hey, that's ok,
because I'm only a woman after all and I can't be good at everything.

But I know about kittens.

StayingDavidTennantsGirl · 08/01/2010 16:35

LOLOL, MollyRoger!

pofarced · 08/01/2010 16:36

Snort. Very good.

BecauseImGarry · 08/01/2010 16:45

Brilliant, Molly!

LadyGarryPalliser · 08/01/2010 16:52

Justine/MP
I have tears of laughter in my eyes after reading that. Thank you.

scottishmummy · 08/01/2010 16:59

shucks,that would bring a tear to a glass eye.most sincere.most heart felt.

Harriedandflustered · 08/01/2010 17:02

Well done Justine

We did limericks and got deleted.

Crazycatlady · 08/01/2010 17:09
Grin
FabIsGoingToBeFabIn2010 · 08/01/2010 17:14

I don't think they will like that.

Littlefish · 08/01/2010 17:25

Brilliant. Absolutely bloody brilliant.

GrimmaTheNome · 08/01/2010 17:27

Shh... one or two haikus and a limerick survive here