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See all MNHQ comments on this thread

Mumsnet apologises to (Beta) Advertising Agency

127 replies

JustineMumsnet · 08/01/2010 16:02

Dear (Beta)

WE'RE SORRY

Mumsnet would like to apologise for the strength of feeling expressed by Mumsnetters in response to the poster asking us to discuss our strength of feeling in response to the poster.

The reason we've waited until now to apologise is that the strength and nature of our reaction to the poster shocked us. At first we were not sure what to do. It had not been our intention to cause such offence, nor to attract such abuse.

We misunderstood the statement "Agree?" by assuming that this meant that the statement in question was intended to provoke discussion. We now understand that it was ironic casual sexism intended to draw attention to advertising space.

We also misunderstood the statement "If you've got an opinion, here's where to stick it" as suggesting that this was intended to trigger controversial debate. We now understand that it was a request to increase traffic to the advertiser's website and not to enter into a wider public debate all over the internet.

We accept that in some cases that debate slipped into puerile, juvenile and offensive language. And Haikus.

So in particular, we would like to extend our heartfelt apology to any career persons that we might have offended at the offices of (Beta) and in the wider outdoor advertising industry.

We are profoundly sorry. We hope our apology is accepted.

Yours
Mumsnet HQ

OP posts:
wahwah · 08/01/2010 19:49

I remember your work, Imisssleeping. It was inspired. It's beauty was transient, like a perfect bloom!

wahwah · 08/01/2010 19:50

Stupid iPhone, not it's, its.

boardgames · 08/01/2010 20:09

ha ha!

why would you never see the statement "family men make poor breadwinners" anywhere?

...and why is it not emotive?...i guess i answered my own question then.

Harriedandflustered · 08/01/2010 20:12

I rhymed lace with disgrace and place

And then I got carried away and rhymed treasure with measure and pleasure

The best one was from whomoved

and I can't remember it!

LadyBiscuit · 08/01/2010 20:15

Yay for all of you

MissRabbitLive · 08/01/2010 20:24

brilliant

MrsFlittersnoop · 08/01/2010 20:25

Such a heartfelt apology! .

Shame you forgot to mention our "peacocking", but dripping with sincerity nonetheless!.

Imisssleeping · 08/01/2010 20:27

i know Wah Wah, it was all of those things and more.
Garry loved it so much he wanted to write and thank me personally, but boring old mumsnet wouldn't give him my details!

Jux · 08/01/2010 20:31

Superb.

nighbynight · 08/01/2010 20:34

ha ha ha ha just brought myself up to date. Well done to all on the roll of honour.

you see, Garry et al, many of us are old enough to remember when we had to put up with men patronising us (if you dont agree its patronising, do your research next time), and we couldnt say anything, because everyone in power was a man, or pretending to be like one. So moments like this are particularly sweet to us.

mrsbaldwin · 08/01/2010 20:43

Morningpaper i think this may be the best apology I ever read

AnnieLobeseder · 08/01/2010 20:47

Much chortling here. Very well done!

Heqet · 08/01/2010 20:48

oh i dunno, I read a better one from morningpaper once.

Bumperlicious · 08/01/2010 21:06

Very funny! Well done MP and MNHQ. Can we still have mothers4justine? I'm dressed up and ready to go

GetOrfMoiLand · 08/01/2010 21:16

Lol at this.

Fucking A

GetOrfMoiLand · 08/01/2010 21:19

How is good ol' Gaz ever going to hold his head up high in Soho House (or wherever these types go) now:

That bloke over there, Garry Lace, he was, like, completely fucked over by a bunch of mothers

MadamDeathstare · 08/01/2010 21:22

This reply has been deleted

Message withdrawn at poster's request.

SydneyScarborough · 08/01/2010 21:26

This reply has been deleted

Message withdrawn

Awassailinglookingforanswers · 08/01/2010 21:35
Grin
IPlayBanjoOnMyFanjo · 08/01/2010 22:30

love it!!

paulaplumpbottom · 08/01/2010 22:33

Beautifully written

katiemamam · 08/01/2010 23:14

bloody brilliant. .

StayFrosty · 08/01/2010 23:20

This reply has been deleted

Message withdrawn at poster's request.

Alibabaandthe40nappies · 08/01/2010 23:27

I thought for one horrible moment that you were actually apologising Justine!

Getorf - that is exactly what is going to happen, how fantastic!

mumhadenough · 08/01/2010 23:44

Wow!! I opened this thread like truly thinking it would read differently.

I am very proud of everyone at MNHQ for this!

Now I can roll on the floor properly and piss my pants.