We would not have gone to the DM and said why don't you run a column about what's hot on MN. Or the Sun, NoW, Mirror, Express. We agree such an association doesn't sit well with our ethos and it isn't one we would have sought out.
But hand on heart would we like to see such a thing in the Guardian/ Times/ Indy/ S Times/ Observer/ Standard? Yes we would. (And even Mothercare for that matter)
And pretty much every other major website I can think of would be delighted to be regularly featured in any of the above list including the top ones.
Yes we want to spread the MN word - we think MN is a good thing - it's helpful and educating and generally a force for good. The more people who use it, the more chance we have of doing some good and paying the bills.
But yes we would like to have some editorial control - to make sure folks use us well/represent situations properly.
That's MNHQs position as it stands - if everyone thinks that's unethical/wrong/misguided then you better shout - cos we'll have to have a serious rethink about how we're doing things.