Good God. This is rubbernecking at its peak.
It is one thing to express sadness or shock at the death, or iminent death of someone, to feel that it is sad for the loved ones they have left/will leave behind. Picking over all the sensationalist details and speculating over what is/was/might be is quite another.
"oh she's fading fast/has gone into a hospice/oh didn't realize it was that bad/oh maybe she's gone to have her meds reviewed/do you think so?/yes sometimes that happens/let's hope so." ... and on and on and on. That is not expressing sadness it is delighting in every report.
And before I am accused of bashing Jade, I'm not. It is of course very sad for her friends and her family that she is dying. And it brings a message home that we are all mortal, and that one day, we are all going to die, and for some of us, that is going to happen sooner than for others. But it is not personally sad for anyone else. And while people may feel sad for her, all this personal sadness is just people wanting to be a part of something they're not, and not even entitled to.
Ultimately it's about limits, and about what is appropriate to be newsworthy and what isn't. So Jade has been diagnosed with cancer/has been told she has months to live after cancer has spread and then Jade dies (when it happens) would be news. But imo a line is crossed when it is reported that Jade has gone into a hospice/has come out of hospice/has gone back into hospice/the family are gathered at the bedside... you get the idea, because at that point you go into reporting for the sake of reporting, to keep the papers selling/keep up the public interest. Those are the sorts of details you would tell the closest family, not advertise for all to know.
In the same way as for those who have compared with the death of DC's son, it is appropriate to have reported that DC's son has died, and to say how sad it was, and no doubt the date of the funeral will be reported. But again a line is crossed when a photo of DC and his wife was taken coming out of the hospital having left him there.
The public doesn't need to know certain details. People have a right to their privacy, and their dignity. And this isn't all about Jade making money, Jade doesn't make a cut of the prophits of the papers, this is about max Clifford, and the tabloids making money.