Did anyone see a series on for I think a week called TV Is Dead?
On Channel 4, it looked at the role of television and the place it fills in society now. Interestingly, the average amount of TV watched by people is 25 hours a week, the same as when there were just two channels, then three, then four - the actual physical "looking at the telly" hours haven't changed, but the range of channels is now massive (and the "telly" is sometimes a PC, sometimes a handheld jobby, etc).
So, now the range is massive, they need to come up with ever-more shocking attention grabbers, in order to get revenue from advertising. Indeed, even the nature of adverts is changing - they need to get the brand across in fast-forward, since that's often how people view adverts these days. Some skip them altogether. This makes the sponsorship of programmes a key feature and a very desirable thing for advertisers - people scrutinise the screen whilst it's on fast-forward, waiting for the Cadbury's image or whatever, then the short title sequence that heralds the restart of the programme.
So, the shocking programmes. One woman "in TV" said that the public want more and more detail. It's not enough, she said, to say that a couple are getting divorced. "The public want to see the first time you tell the kids you're getting divorced".
At one point, the programme showed what the C4 commissioning editor for factual entertainment described as a "quality" production company. They apparently always came up with good ideas. I'll leave you to judge the two that went into development...
Firstly, a Britney Spears documentary. The production company assured the C4 editor they could "get close" - they had guarantees of interviews from "the hairdresser" and there were mutterings of "the sister".
Secondly, a documentary looking at rates of STI among teenagers. A member of the production company said that he'd been talking to someone who said that if you eradicate STIs in a peer group at the same time, they'll be STI-free going forward.
So, the idea they'd come up with was to take a sixth form class, test them all for various STIs and post the results up on a board, like they do with exam results and, and I quote "watch the fall-out".
Remember, these ideas went into development.
So Claire Verity lying? Meh, the TV bods won't care. They got the ads paid for and all this "mum bleating" is grist to their mill and is a sure sign for them that their programmes are working, they're getting the eyeballs on the adverts that they need - they're laughing, I'm sure.
I would suggest if you feel really strongly about this programme and its ilk that you boycott Huggies (they sponsored it, after all). Email them to tell them you will no longer be buying their products (helps if you do buy them in the first place, I guess...!) - I have done so. I am disgusted that newborns are being used in this fashion - television's not what it was, IMO.