Sorry, but I think this is a complete waste of money.
We have ate healthily in the past on very little money, if we shoped wisely, fruit, vegetables and cheap cuts of meat.
If your eating rubbish I cant see that £200 is going to make you eat any more sensibly, just £200 more to go on rubbish or worse, cigarettes, drink or drugs.
The money would be better off spent on more midwives, better training.
Do we have huge numbers of unhealthy babies being born due to poor diet in their mothers?