I'm going to disagree with a lot of people here and say I see nothing wrong with giving pregnant women a bit of extra CASH to help them buy healthy food.
£120 worth of fruit at once and nothing else seems a bit impractical, would be more useful having a bit extra a week or month.
In 2009 they're due to start paying Child Benefit from the 29th week of pregnancy, aren't they?
I think it should be cash not vouchers because vouchers are likely to limit where they can be spent and they involve a lot of admin and are more of a hassle for everyone concerned.
I don't normally get fresh fruit and veg from the supermarket, I get food that will keep there and buy fresh stuff from local shops, and vouchers wouldn't give me or others in this area who prefer local shops that choice.
I think vouchers would make it much more expensive to give women extra financial help.
During my pregnancy I had a spell of eating lots of melon dominated fruit salads and watermelon - sources were staff canteen, Tesco and local shops for the watermelon. I was having a lot of trouble making myself eat because of a fear of chucking up again, and the fruit stayed down and made me feel a little bit better. It wasn't cheap but I was probably saving a fortune on all the other food I'd simply stopped buying because I couldn't cope with it.
But rather than a one off "healthy eating" payment, I think higher rates of universal Child Benefit would be good.
And I think it should remain a benefit which all are entitled to, and not be means tested. No, there's no proof it will be spent on the kids, but honestly, I think the vast majority of women on all incomes spend more than their Child Benefit on their children, and help for healthy eating would be good.
Yes, I pay tax and national insurance and still do even on maternity leave. I'm happy for my money to be given to pregnant women and to hope they'll use it well in terms of their own and baby's health. And I'd like it to be given to them in a sensible, simple way.
No to vouchers.