I think it's crazy, there is nothing to stop a mum to be from buying the fags, things needed for another child or being bullied to pass it over to their other half.. vouchers if the system must be introduced would be better.
Also is 29 weeks (apologies if repeating other thoughts!) a little too late to start eating healthily?
I read on another site, the aim is to close the health inequalities between rich and poor families. Hmm.. even if the poorer mums to be did buy fruit and veg etc, to be honest if I were given cash, I'd be more likely to go get a good pregnancy massage, as I already eat pretty well. Isn't this going to make my psychological state a lot better than those who buy the fags or the odd bit of fresh fruit?
Infact, I'd rather donate the money, if I got it right now to an elderly person who might be struggling to keep warm in the winter.
Where does it stop too.. shouldn't healthy eating continue after birth, so if mums BF, get another payment ;)