"Got it, message received, the man is both a good egg and worthy of our trust. Hmmmm."
Don't shoot the messenger. I'm only saying what the people in their millions think.
"Nigel Farage Has Successfully Convinced The Public That He’s A Man Of The People
UKIP feels confident enough to attack the elite education of its critics because its supporters don’t care about Farage’s background."
...
"What’s particularly impressive is that these attacks are coming from a party led by a public school-educated former City trader. But as exclusive BuzzFeed polling shows, this doesn’t matter because, despite his background, UKIP supporters and the general public alike see Farage as a genuine man of the people fighting against the establishment."
www.buzzfeed.com/jimwaterson/nigel-farage-has-successfully-convinced-the-public-that-hes
"Behave like Nigel Farage not as a public school toff, Cameron told
After Tory loss at Oxfordshire council elections, former chief Keith Mitchell points to popular appeal of Ukip leader"
...
"He wrote: "I am afraid the Ukip leader has a style and a manner of speaking that connects with ordinary mortals much better than professional politicians . He is unafraid to be filmed with a pint of beer and a cigarette in his hand when -all of our media training* tells us to eschew either image.
"He also uses soundbites that appeal to Conservatives. I suspect many are unrehearsed – again something professionals are trained never to do .
"You, and George, in particular, have been portrayed as public school toffs. You have to work out how to be one of us without affectation or silly gimmicks and to speak the language of Joe public."
Mitchell said that government plans to legalise gay marriage, and the issue of Europe, did not feature much on the doorstep. But he said he detected a "perception of disconnection, of ministers being part of a metropolitan elite , far removed from day-to-day pressures".
www.theguardian.com/politics/2013/may/08/nigel-farage-toff-david-cameron
There is nothing Cameron or Miliband or Clegg can do, because they are all about as politically correct as Gordon Brown. They are all "trained", they all use "gimmicks", they are all fed "lines". Farage is real. He is not afraid to speak his mind, he is not politically correct, he is real, and that is his appeal.
The reason those qualities are important because they make him "one of us".
You have to work out how to be one of us without affectation or silly gimmicks and to speak the language of Joe public."
It's impossible for them because they are not one of us and the public knows it.