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BREAKING NEWS: P&G win gold on the mumsnet family awards (which they sponsor)

612 replies

iloveberries · 03/11/2011 14:25

Anyone else a bit cynical about this and think that P&G have basically 'bought' the award. My best friend and husband used to work there (how i met him) and I can guarantee they are anything BUT family friendly to work for!!!

OP posts:
SardineJam · 04/11/2011 11:21

I work alongside P&G with their international relocation and can say that dealing with there employees on a daily basis they ARE family friendly and support the families too, for example, free international school education ...

josephinebonaparte · 04/11/2011 11:25

What is the incentive for mumsnet to put on these awards?

WhollyGhost · 04/11/2011 11:27

Thanks Vicki

Anyone want to give me a job? Am probably even cheaper than Katie Grin

yes, and I could do a whole lot better than mtg!

BaronessBomburst · 04/11/2011 11:35

I would like to sabotage research Nestle, please! Do you think I'll get BF breaks?

No forget that, I don't think I could swallow the instant coffee.

EverybodysScaryEyed · 04/11/2011 11:37

i'm still concerned that some of these surveys may be statistically significant

everyone i know who does overseas secondments with a multinat get free private education (there or back home), certain number of free flights home, generous rent allowances

EverybodysScaryEyed · 04/11/2011 11:37

concerned they may not be I mean!!!!

JustineMumsnet · 04/11/2011 11:39

@WallowedInFlies

large chunk of my life has just gone on reading this thread. utterly bizarre but glad to see kate has probably got a job out of it Smile

MTG' posting on this thread is as dubious as it gets though - don't care how long she's been posting for. has occurred to me that maybe a blue chip company would like to pay me to support them on MN??? will be watching my inbox.

I'm sorry but I'm going to have to swear again because quite frankly, this is just bollocks - maybe, just maybe, MTG has personal experience of P&G because someone she knows works for them? Maybe she used to work for them but she doesn't want to tell you that? All I know is that any company paying stooges to post on Mumsnet would be taking a huge risk and from what I know about big multinationals like P&G they just don't take risks like that.

I would eat my hat, my gloves, my scarf and my shoes if MTG turned out to be paid to contribute what she has to this thread.

JustineMumsnet · 04/11/2011 11:41

@josephinebonaparte

What is the incentive for mumsnet to put on these awards?

Mumsnet gets a fee to conduct the audits/ surveys/ pay for incentives to panel and the gongs etc.

Our incentive is to make UK companies more family friendly and celebrate those who are doing creative things.

Vickimumsnet · 04/11/2011 11:41

Hi PatriciaHolm realised I haven't answered some of your questions and wanted to...yes the companies were self selecting and yes they all got an award of some sort. The thinking behind that was that we wanted companies to get on board and let us in - because we thought that was the best way to find out enough about what they were doing and get them to share what they're doing so that we could encourage, nag and badger them to do more. Some companies were really worried about getting on board because they knew they had work to do - and we said do it, be brave because if people start talking about this and being scrutinised it will get harder for the bad managers and the bad employers to continue to behave that way. We had plenty of very honest feedback from staff which gave me confidence that it wasn't all window dressing. But we're not daft - companies want to present their best face. We just did our best to look at enough data to get decent feel for them.

WhollyGhost what do you do? I bet you're not cheap - just outstanding value :o

Mum1369 · 04/11/2011 11:45

(prepares winter woollen ingredients for said pie) ;)

Mouseface · 04/11/2011 11:46
Grin
josephinebonaparte · 04/11/2011 11:47

Who pays the fee?

RedundantTautology · 04/11/2011 11:48

Presumably the companies pay to use the licensed logo?

Vickimumsnet · 04/11/2011 11:49

Mouseface dare I say that sounds v cynical:o I'm just curious to see if there are more people out there like me who think reading through drafty policy documents is a fun way to spend an evening :)

PS the company pays the fee.

EverybodysScaryEyed · 04/11/2011 11:51

is your reseracher a statistician though?

Vickimumsnet · 04/11/2011 11:51

Sorry I have to stop for half an hour because I have to do something else that I promised to deliver an hour ago and then got into our discussion and am enjoying myself. I will be back in half an hour to answer any more questions.

Vickimumsnet · 04/11/2011 11:52

no not a statistician and in all honesty it would be hard to statistically analyse a lot of the data because so much of it was qualitative.

Mouseface · 04/11/2011 11:59

Not at all cynical Vicki - just a bit of TFI Friday banter Smile

EverybodysScaryEyed · 04/11/2011 12:02

sure - but a statistician would work out how many surveys need to be performed for the results to be reliable

josephinebonaparte · 04/11/2011 12:30

So the company that gets an award pays the fee? Do they all pay the same fee?

KatieMiddIeton · 04/11/2011 12:35

I have a survey and will be doing the stats myself if you want to look here www.mumsnet.com/Talk/media_nonmember_requests/1335625-Another-lovely-survey-for-you-all [shameless]

JustineMumsnet · 04/11/2011 13:07

@josephinebonaparte

So the company that gets an award pays the fee? Do they all pay the same fee?

All the companies that enter pay a fee for auditing, mumsnetter testing use of logo. Smaller companies - with less than 500 employees pay half as much as big ones.

ssd · 04/11/2011 13:14

Katie, you're showing off now

an Justine, anymore swearing and you're in the naughty corner

KatieMiddIeton · 04/11/2011 13:20

I did pay my own fee too. Although KatMumsnet did kindly offer to waive the fee.

Bloody love MN today Smile

CalatalieSisters · 04/11/2011 13:33

Would it be fair to say that additional incentives for mumsnet to run this scheme are that it increases MN's profile among potential advertisers and aligns their brand in the public mind with positive characteristics that potential advertisers would like to share in by advertising on the site?

Presumably those sorts of gains are quite significant? Utterly legitimate, of course: MN is an advertising industry entity and it needs to push the envelope. But what worries me is an insufficiently sharp distinction between these sorts of commercial motives and campaigning motives. It risks MNers being accidentally enlisted in a fairly contrived commercial pursuit of a viral buzz for their products and companies, when all they want to be doing is discussing the issues.