DD has an unconditional if firmed offer from Birmingham and apparently, only didn't firm it last night as she had mislaid her ID number. Her department makes UIF offers on predicted grades of AAA and above, apparently, so not exactly a complete 'bums on seats' manoeuvre. Yes, it takes the pressure off, but also it's a place that she is happy with (though of course she may yet surprise us and go for Leeds, with its specific requirement for the highest grade in the one subject in which she is most worried about hitting her target - who knows?).
(Re 'marketing ploys', yes, of course, examoning offers carefully is to be enciuraged, but in the wider world do people genuinely seek out only businesses which make no attempt to attract their custom, possibly prizing most highly those who make it most difficult for them to access the goods / services being provided? Or never venture into anywhere like B&M or Savers, just in case tbey are offered something at half the price they usually pay for it?).