Abi, yes. On some levels I can see why academics resist the idea that higher education is a consumer market, but perhaps most would accept that seen from an Asian perspective it is. It is a huge investment, and you want your DC to have enjoyed their time in the West, gained a broader perspective (and worth noting that dispora Chinese are often looking for something different from mainland Chinese but risk getting stuck with the same stereotype) but emerge with a degree which gives them a head start in the careers race.
A number of English Universities increasingly depend on income from overseas students. They pay their Vice Chancellors handsomely, in part because they are supposed to understand the evolution of the international student market. And yet the offer, if seen from the eyes of an 18 year old and their parents, or even a PG, may seem woefully short. Especially at those Universities that do not offer the equivalent of "health living".
The Guardian www.theguardian.com/education/durhamuniversity has an article about the problems caused by Durham's expansion. The same article could probably be written about other Universities. Tertiary education is an international field and Asian (and increasingly British - DS and a lot of his friends will have spent at least part of their education abroad, with two of the brightest being lured to National University of Singapore) applicants will be being courted by the US, Australia, Canada, elsewhere in Asia as well as the UK.
There is a theory about investing in products you believe in. Parents are, effectively, investing in Universities. I would happily invest in the LSE. I think they understand their market, their constraints and their USP. I am not sure that I would invest in a quite a number of other UK Universities, nor indeed in a number of US colleges. Specifically 18 year olds are trainee adults. Not to provide some supervision, or at least ensure their safety, is madness. DD has coped because we are in the same country. I would not recommend sending a student from the oher side of the world to her University.
What perhaps University administrators may not understand is that many overseas students come from a small number of international schools. Their parents may not be super rich. My friends are doctors, academics, journalists and employees of multi-national firms. They are making real sacrifices for their children's education. Their schools will understand this and steer students towards education systems and establishments where they think students will thrive. And that decisions made by Asian parents are increasingly replicated by European parents who will increasingly take an international view when considering Universities.