I have no problem whatsoever with them selling tights to everyone on the planet who likes tights. Elderly goth here, with many an ex boyfriend who rocked a bit of fishnet.
I'm put off mostly because sadly I hear the quality has gone downhill in the last couple of years & just doesn't justify the price - mates used to rave about them & now say they are no longer great. Also, I just want to see tall, fat people wearing tights & looking good in them in their advertising, so I know they'll fit me. The soft porn poses get scrolled past.
I bought a couple of pairs a year ago, because I liked the colours/designs. They were fine. Went bobbly after a few washes, got laddered, but well, that's what tights do. I wouldn't buy, say, boring work tights from them, because I wasn't convinced that they were better quality than Primark. Way too expensive for...tights?
I think they've got a marketing issue. A few years ago, they were selling to younger plus size women. Now everywhere caters for that demographic, so they're trying to sell to portly blokes who think they're David Bowie in Labyrinth.
& good luck to them - no reason why chunky goblin cross dressers can't have lovely hosiery! - but I've lost interest because they're overpriced & not any better than you'd find on the high street.