Lots of tory press seeming less than thrilled with BJ and Co atm.
Here's an interesting thread about Cummings by YouGov's Chris Curtis:
Chris Curtis @chriscurtis94
Just spoke to @SkyNews about why I think the accusations about Cummings WILL be the sort of story that cuts through with the public and why this will be politically difficult for the government.
Some thoughts...
1 - The public really don't like Cummings. Before all of this, just 14% had a favourable view of him, 45% unfavourable. He was even in negative territory among Conservative voters.
Normally this doesn't matter too much, but he's not an ideal person to be front and centre.
2 - Goes without saying, but the public hate anything that sounds like public figures acting "hypocritically" or not following the rules that they ask the rest of us to follow.
3 – It comes at a time when there is already a gap opening up between the public and the government over lockdown policy, with the public thinking they are moving too fast. This could build into a narrative that those at the top don’t care enough about public health.
4 - The public have loved to judge others during this crisis. While almost everyone says they have been following the rules, they are constantly upset/angry because there is a perception that others aren't.
Lots of people replying saying that this story is a Westminster bubble obsession. Obviously, the public always pay less attention that we all think to politics.
But if this isn't the kind of thing that cuts through with the public right now, then I'm not sure what would.
The media follow a story that will make them the most money, and they have done this in recent years by finding the thing that most outrages the public. They will chase something which they think annoys people. They try and lead public opinion but they also try and follow it as well.
Cummings himself knows that people hate hypocritical leadership and leaders that think they are above the rest of the population. He used this to frame Johnson as being different to this. We all know this wasn't the case, but the media played on it because it sold papers.
In terms of it being a Westminster Bubble Story, the problem is there is NOTHING else going on at the moment, so people are taking more notice of politics than they might normally cos there is fuck all else to do.
As Curtis says, if this doesn't cut through, nothing will.
BUT
Nothing has stuck on Donald Trump, so why should we believe anything will stick on Cummings and Johnson?
I'm confused now though - because if your family looked after your child while you were ill why on earth would you then publish tips for other families on how to cope in a national publication? Just to ask a disingenuous question. Why would you do that?
The Cummings family are not like the plebs. They are above that. Cummings believes in eugenics and that intelligence (and therefore life chances) are primarily genetically based - he thinks that those on council estates can not be improved by education.
Why do you think Mrs Cummings would say something like that?