I dont know about you but atm, the relentless comments form the GOVERNMENT on how bad brexit will be is making me think we are in full on propaganda mode to scare people of Brexit so everyone is happy to accept whatever deal when we can get from the EU.
Whats been said today ISN'T a plan for No Deal. This needs to be stressed. This is a proposal for a limited extension deal. And its not a plan; its far too vague.
It is not telling any business who needs to do something in the case of No Deal, anything new. Anything they need to do they have long since done so. Its not telling any business something they don't know.
So what is the purpose of releasing these notes at all?
PR.
All this business of stockpiling drugs is not viable. Nor is there any binding legal requirement to do so. So why say it? So the government has set up someone to blame in case there is no deal, and they can abdicate responsibility.
Its about increasing awareness in the general public about what Brexit is going to mean in practice. Why would you do that? To prepare them for the shock of Brexit slowly or to try and persuade them its a bad idea?
But this isn't prepping for no deal - so it can't be called scaremongering because this is not a worse case situation where we have no deal.
What does that mean in terms of whether we will get a deal? It means that they are shit scared of real no deal. It means they are no facing up to that potential reality. Or they will try and make any deal possible to avoid that. With this being the worst they will go to. But the danger is the Brexiteers will see it as betrayal and too aligned to the EU and trigger real no deal.
But as I will stress again:
These are not no deal technical notes. This is a PR exercise
I also note it made the first headline on the BBC news tonight...