Rory Cellan-Jones @ruskin147
““Mark, Sheryl and their teams are working around the clock to get all the facts and take the appropriate action moving forward, because they understand the seriousness of this issue. The entire company is outraged we were deceived” Latest from Facebook
Helen Lewis @helenlewis
This is the worst crisis statement since that mad Harvey Weinstein one about how he was going to bring down the NRA.
It was only in November that Facebook finally stopped letting advertisers exclude users based on “ethnic affinities”. And that was only because ProPublica went back after its initial investigation & found you could still target that way.
taps wineglass Other things I want to say: it’s never going to stop being piquant that Cambridge Analytica being comedy panto villains has FINALLY cracked open a story about data protection which journalists have been struggling to nail for years. We salute you, boys.
ALSO: the only organisation with enough clout/political will to stand up to giant tech firms is the EU. It’s bringing in BIG legislation in May (the GDPR), and BIG fines for breaking it. Again a big well done to us for going it alone & opting out of shaping future legislation.
PS. I’m still sceptical about the efficacy of Facebook ad targeting. I used the ProPublica plug in - here:www.propublica.org/article/breaking-the-black-box-what-facebook-knows-about-you - and Facebook thinks I am wildly interested in fishing? I barely know one end of a haddock from the other.
Nonetheless, targeting doesn’t have to be mystically sensitive to be alarming. Here’s something the Trump campaign boasted about: trying to suppress the vote in black majority areas with negative Facebook ads.
We only know about it because they were PROUD of doing this. In the London mayoral election, attempts to portray Sadiq Khan as a terrorist sympathiser backfired because they were done in newspaper columns etc. On Facebook, though, no one can hear you dogwhistle.
Phew. Now it’s time for some GAME THEORY. (Not really.) But if I were Mark Zuckerberg, there’s only one thing I’d be thinking tonight…
"Never Gonna Be President Now"
And there is Zuckerberg's motive for keeping quiet. He knew he could do the same himself.
Also DH "Do you know how strict Germany's data protection law is? Like instant prison" I think he exaggerates a bit here but yeah
Also, another great motive for Brexit along with money laundering.