blogs.lse.ac.uk/politicsandpolicy/personal-values-brexit-vote/
this came up on Facebook for me which I found interesting as myself have seen over and over people talking about 'their democracy' in terms of authoritarianism, people forgetting that this is a free society.
People voted based on values and perceptions seems to give a much better correlation.
For predicting their vote from a starting point of 50/50
"Armed with information on region or their economic situation – income and social grade – your hit rate improves to about 54 percent, not much better than chance. In other words, the big stories about haves versus have-nots, or London versus the regions, are less important."
Interesting how wanting the death penalty which has nothing to do with the campaign correlates at 71%
"Disciplining children and whipping sex criminals (circled), keeping the nation safe, protecting social order and skepticism (‘few products live up to the claims of their advertisers…products don’t last as long as they used to’) correlate with Brexit sentiment. These attitude dimensions cluster within the third of the map known as the ‘Settlers’, for whom belonging, certainty, roots and safety are paramount. This segment is also disproportionately opposed to immigration in virtually every country Dade has sampled. By contrast, people oriented toward success and display (‘Prospectors’), or who prioritise expressive individualism and cultural equality (‘Pioneers’) voted Remain."