I’ve been using Ocado for about fifteen years. I pay £8.99 for a monthly SmartPass which gives unlimited deliveries at any time. It’s even better now they offer same day deliveries. Despite the divorce from Waitrose, and occasional ‘upgrades’ to the app I can’t really imagine being without it now. Easy browsing, seamless ordering, prompt deliveries and well presented, polite drivers. One can be frugal (price checked against Tesco) or extravagant there. It just works for me.
During Covid I branched out to more committed Riverford veg box ordering - and I’d say I possibly spend more there per month than at Ocado. Again, incredibly easy shopping and seamless delivery. I absolutely rely on it for fresh, seasonal food.
I order whole foods more or less in bulk from Hodmedods. It’s tremendously satisfying to see their packets ranged around my larder.
As a pescatarian not living by the sea I’ve developed a punishing The Tinned Fish Market habit. There’s no denying that does cost a fair bit per month - but browsing the site for new stuff and old favourites is a delight and I see no reason to stop ordering from them.
For most of the year I order baked goods and cheese from a fabulous local bakery, and then pick up in person. Slight hiatus right now so I can be sure of fitting into my summer clothes …
Coffee beans, again, ordered online, picked up at the roastery.
Almost all the alcohol I’ve bought in the past fifteen years has also been online, delivered to me.
So, in answer to your question, @BeMintBiscuit - probably 95% of my grocery shopping is online. The other 5% would be being irresistibly drawn into Waitrose if I’m running errands at that end of town, or a mooch around M&S for no particular reason, maybe once every six weeks or so. I live in a city so farmers’ markets in the midst of traffic pollution don’t hold much attraction for me. I definitely prioritise convenience - but also undoubtedly spend less than I would with endless ‘popping out’.
I do generally forget that other people are still doing their ‘big shop’ in person. If I did that my trolley would be mostly crisps. And gin.