interesting article yesterday on how UK Gov messaging policy reframing risk as personal responsibility has impacted behaviour - and infection and spread
seems like the messaging sure makes a difference
John Drury, a professor of social psychology at the University of Sussex, said the policy shifts in early 2022 accelerated the decline in people taking protective measures, and reframed the risk, so that even with cases now soaring again, few people are back to mask wearing and other precautions. “There has been a step-change in the public’s perceptions of the risks associated with Covid in the past six months or so,” he said
Some of that reflects the success of vaccines, but government messaging has promoted a sense of the pandemic being over, he said, which has “significantly impacted public perceptions of risk and subsequent behaviours”.
Part of the shift in behaviour, said Stephen Reicher, professor of social psychology at the University of St Andrews, can be traced back to the “living with Covid” plan, which emphasises the need for people to take personal responsibility for their safety.
Throughout the pandemic, many people adhered to restrictions for the good of the community rather than themselves, but the shift from social responsibility to personal responsibility undermined that, Reicher said. Now, with minimal testing and no requirement to self-isolate, people have not been able to take personal responsibility. The TUC found nearly one in 10 workers with Covid symptoms have been put under pressure to go into their workplace, with similar pressure on children going to school, Reicher said. The result is stubbornly high infection rates even between successive waves.
www.theguardian.com/world/2022/jul/19/how-living-with-covid-is-helping-keep-englands-infections-stubbornly-high