It sounds like the Russians have already broken EMA rules though
When asked about Sputnik V’s online tactics, he said: “I've never seen anything like it. It's just wildly populist.”
Russia’s aggressive approach — going after other vaccine makers while promoting positive coverage of its jab — is unique among the COVID-19 vaccines. Sputnik V’s active promotion of its vaccine, including buying advertising on Twitter to promote its content, may also fall afoul of Europe’s tough rules for drugmakers.
“What Sputnik does, you can argue, it's not following the rules,” Thejll-Moller added. “It doesn't feel like anything commercial. It feels like a political campaign.”
On Instagram, the country’s Sputnik V account urged people to send photos of themselves to win a trip to Russia. On YouTube, it posted regular updates — in the form of pseudo-news bulletins — on how many countries the Kremlin had signed up. On Twitter, the Russian vaccine took potshots at Western politicians who criticized Sputnik V.