At the moment they probably aren't too fussed about cancelled orders. There aren't any delivery slots available, so it looks like there haven't been enough cancellations to make a dent in their sales.
It's interesting to see that some people didn't get a "you were the top purchaser of..." in their video. That makes me suspect we really are the top purchaser of something in our county. I assume they have left some categories out, you'd hardly want to know you were the top purchaser of Bazuka in Surrey.
At least they didn't tell us how much we spent in the year like my credit card company insists on doing, though not with a cheesy video.