@borntobequiet
I’d love to use mobile phones to track the social interactions of young people 15-19 both in and out of school.
I think that would be responsible for a high proportion of the recent spread of infection. The rest would be the end of lockdown and people reverting to pre-Christmas behaviour, shopping and socialising, even if less than usual.
Sorry, bad form to post speculation on the data thread, I know.
Theoretically it's close to possible without privacy issues. Maybe not on school level - unless they have the school as a friend, but I think that's highly unlikely, but on a borough level.
It's just a matter of money.
Terminus technicus is social listening.
All you have to do is buy data from sm companies for a hefty price, then analyse.
It would only yield results if
- young ones actually finalize meet date/time on sm and not in text
or
- post-analysis of "i've been with x" or I've been at x" + photos with their metadata. Since FB has tagging capacity (many years now) you can buy that data as well, so you don't even need to actually see the picture.
Last I've done this we did (4-5 yrs ago):
- quaker's oats campaign tracking and uptake of a new flavour + identification of the influencers
- testing of pepsi (or some related shit) new flavour ideas, but without actually running a campaign or competition
- listening for beauty stuff - that went above my head as I am so not interested
- listened for tea related chatter. Resulted in some bubbley (not bubble) tea as a new product. Can't remember if it survived or not.
At the end left because I got frustrated daily that we have this capacity and use it for A)more profit making when there is more than enough B) totally irrelevant stuff, when eg. medical usage/research would be much better use of our skills.