As a result, the government had to introduce "temporary national measures" (more commonly known as a "lockdown"). Its primary goal is to set the tone from the top and re-emphasise the seriousness of COVID. It is not to stop completely non-significant level of transmissions happening in non essential shops
It's just the same basic failure of communication though, if "the government" had actually communicated what was risky, what wasn't, then they could have used appropriate measures rather than "PANIC, you are going to die unless you stay inside, see no-one, not even your doctor to check out the strange lump, wipe down anything that comes into your house or preferably quarantine it in your garage", then meaningful measures that actually make sense could have been done.
Once fear is the only message you choose to use, there's nothing else, and you have the problem that people who aren't scared won't listen anyway, they will just argue with the restrictions being a nonsense. Then the actual message is lost when people have very sound arguments about why the restaurant selling a few pints and coconut & beetroot lattes to drink by the river isn't likely to impact covid rates - and might help out both the economy and peoples health - at least they walked to the river rather than sitting on the sofa.
Misguided rules, and over-zealous policing (whether by council or just by curtain twitchers) makes every rule ineffective.
My borough appears to have fewer pubs open for take-away than in the summer - maybe it's just 'cos it's cold now, and people aren't as desperate for a pint as the people of Richmond on Thames with their 4 pubs to brave the weather.