“How BI could improve mass testing
● Use empowering messaging: Motivate people by creating a spirit of national resistance to the virus, highlighting the ability to make a positive action and contribute to the national effort to save lives and livelihoods. Use ‘save Christmas’ messaging.
● Use powerful and trusted messengers: Enlist the royal family, the cabinet, the parliament, and local government as supporters of the project. Reach out to the community to encourage them to get tested through trusted institutions and leaders (e.g. a personalised letter sent from NHS, local GP, or a community or faith leader.
● Package of support for positive cases: When leaving the testing site, positive cases could receive a ‘care package’ with information on support offered by local council (eg. linking people up with local volunteers, giving them priority delivery slots for supermarkets, or providing temporary housing to isolate outside of their home if they live with vulnerable people).
● Non-financial incentives for volunteers: Offer additional benefits to motivate volunteers to help with organisation, such as free parking, free public transport pass, free museum and gallery entry, etc.
● Wristbands to improve monitoring: Along with certificates, distribute paper wristbands to all people who tested negative for easier recognition of whether they can enter venues.
● Provide additional and rewards for testing: for example, through lotteries and partnerships with local businesses.
● Offer travel provision or subsidise the cost for people who live far away from a test site or are currently in receipt of financial support.”
I thought that was very interesting....enlist the royal family for support and distribute wristbands.