@PersephonePromotesEquanimity
Well, yes, exactly. I feel the same. Only capitulated to Amazon Prime Now loyalty in the last couple of weeks.
But, as your post acknowledges, there's so much that's vague and sentimental about the desire for atavistic connection to the land etc. In fact, with both Ocado and Amazon, we're talking about an underpaid usually (in my area) BAME man, younger than me, bringing my shopping to the front door in either an Ocado van or his own vehicle, ringing the bell, usually looking desperate for a slash, and leaving it outside. With Amazon at least I don't get the fake-newsy 'Paul in the Lemon van', as if it's going to be a person I know. (When they came inside, I felt slightly differently about this and sometimes had a little chat.)
And it comes when I actually want, instead of five days later. When the seasons are changing it's quite difficult for me to meal plan so far into the future. (Hence also tragic recent ordering of lollies etc when the heatwave seemed about to go on forever, when what I should have been stocking up on was custard powder.)
At least with Amazon I know the branch of Morrison's that my shopping comes from, and there's actually a much better range of locally /British grown fruit and veg available. Also, as I said, the food has a much longer date life. With Ocado, it's become throwing out the broccoli from Kenya that I ordered, which Paul in the yellow van brought, already almost out of date.
My goal is to get back to local shops and markets, but I've done my back in and carrying anything at all seems impossible at the moment.
Am going to try the Co-Op same day delivery soon. Ocado Zoom I prefer to regular Ocado because they come so insanely fast (often inside an hour), and I do recommend that too even though the range is limited. Any other suggestions anyone?