@ninjaturtle000
I don't get this. I have been with Ocado for years, but I rarely use them. Maybe once or twice a year and only £100 or so a time. I normally use Morrisons every ten days or so.
Yet, I am on Ocado's priority list, I can order every five days and 'see all slots before everyone else, 21 days in advance'. How does that make sense when so many of you more regular and much higher spending customers can't get slots at all?
I'm not on any sort of vulnerable list and I don't have a smart pass.
Makes no sense!
It makes perfect business sense, as long as customers don't know that other customers who spend less or are new are getting better service than loyal customers. Most people have no idea what service other people are getting, they just know that they have been branded as "most loyal" or given them "priority access", they don't know that there are different levels of priority access. All animals are equal but some animals are more equal than others...
The regular customers who got priority access during lockdown are happy about that so they even if they still have restrictions, as long as they are getting by, they are happy. They aren't going to leave and probably don't need more than the slots they are getting so won't spend more, it's just a bit inconvenient not being able to book ahead.
The regular customers who were locked out have either gone elsewhere (and may be hard to lure back) or came back as soon as they got the chance. If you don't know that new customers are getting priority over you (rather than the vulnerable and elderly), being able to book a slot once a week and see slots 3 days ahead is a lot better than the nothing they had before, even if it means poor stock availability, so they are happy taking what they can get. Most people don't have more than one delivery a week so they aren't going to spend more if they are given better access. Those that have comeback will probably stay loyal and comeback again, even if they get locked out for a second time.
Far better to woo all those new customers who signed up because of coronavirus and those irregular customers who might be enticed to become regular customers in case there is a second wave. That generates extra income.
But what happens if all the new customers block book 21 days in advance so regular customers can't get a slot? I guess you hope the first group will stay loyal because they were prioritised during lockdown and don't want to lose that privilege if there is a second wave, and the second group have already stuck with them once so will probably do it again.