Have abbreviatied this
blogs.bmj.com/bmj/2020/03/11/slowing-down-the-covid-19-outbreak-changing-behaviour-by-understanding-it/?utm_source=twitter&utm_medium=social&utm_term=hootsuite&utm_content=sme&utm_campaign=usage
Slowing down the covid-19 outbreak: changing behaviour by understanding it
Behaviour change principle 1: Create a mental model. One way of motivating people is to make sure they have an accurate mental model of the process of transmission that provides a strong rationale for what they need to do to prevent it.
Behaviour change principle 2: Create social norms. People are social beings—we are strongly motivated by what others think about us. This was nicely demonstrated by a study of the use of soap dispensers in the toilets of motorway service stations: the more people there are in the washbasin area, the more that people washed their hands.
Behaviour change principle 3: Create the right level and type of emotion. Emotion is a powerful driver of behaviour, but it is a double-edged sword. Two emotions that are important in getting people to take appropriate protective action are anxiety and disgust. Giving disgust-related messages has been found to be particularly effective for men, who appear to have most “room for improvement” in this regard.
Behaviour change principle 4: Replace one behaviour with another. We need to stop people touching their nose, mouth, and the area around the eyes. Research suggests we touch our faces more than 20 times per hour on average. This is largely automatic and difficult to stop. Rather than just telling people not to do it, we can increase their ability to do it by telling them about another behaviour they can do that conflicts with it. In this case it could be “Keep your hands below shoulder level”
Behaviour change principle 5: Make the behaviour easy. Unless the challenge of the behaviour is part of its attraction, people are more likely to enact behaviours the easier they are do. There are many ways to make things easier. One important one is to build it into an existing routines.