A summary of the article from Twitter:
Israel Buys Tech for Mass Influence Operations
Haaretz reports, “Israel has responded to its "clear loss" to Hamas on the digital battlefield by making its first-ever purchase of a technological system capable of conducting mass online influence campaigns, according to numerous sources with knowledge of the matter.
The system can, among other things, automatically create content tailored to specific audiences. The technology was purchased as part of a wider attempt by Israeli bodies, both civilian and military, to address what sources termed "Israel's public diplomacy failure" following the Hamas massacre on October 7 and subsequent war.”
“a few weeks into the war, Israel set up a "hasbara forum" comprising government agencies, offices and ministries, as well as military, defense and intelligence bodies – including the IDF, the Shin Bet security service and the National Security Council – alongside tech firms, civilians volunteer initiatives and even Jewish organizations, that meets weekly.
Officials from different bodies, including the Public Diplomacy Directorate and Diaspora Affairs Ministry, charged with countering antisemitism against world Jewry, held talks with different firms and tech providers active in various mass online campaigns. Assets are one thing, an intelligence source explains, but you also want a system for managing them.
“Mass influence systems can often get their operators in trouble, and their public exposure can severely damage their clients' credibility.”
“As a result, Israel decided to purchase an existing technology instead of risk developing one independently. A number of civilian tools and programs developed for business and political campaigns were procured: a system for mapping online audiences; a system capable of automatically creating websites, among other things, as well as content tailored to specific audiences; a system for monitoring social media and messaging platforms, and others. Thus, Israel hoped to launch campaigns that would advance Israel's core message and improve global perception.”
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