Many of the families of the hostages have expressed concerns over the IDF tactics endangering their loved ones.
“TEL AVIV, Israel, Oct 28 (Reuters) - The families of Israeli hostages held by Hamas in the Gaza Strip have been racked with worry for their loved ones since the military stepped up ground assaults inside the Palestinian territory, a group lobbying for the families said on Saturday.
"This night was the most terrible of all nights ... against the backdrop of the major IDF (Israel Defense Forces) operation in the Strip," the Hostages and Missing Families Forum said in a statement.
It said that the hostages being held by Hamas were being subjected to the same heavy bombardment as Palestinian residents and that their families were racked with "anxiety, frustration" that Israel's long-awaited ground invasion will put them in more danger.”
https://www.reuters.com/world/middle-east/anxiety-racks-israeli-hostage-families-army-assaults-gaza-2023-10-28/
While Hamas doesn’t always keep deals, there was a very successful prisoner exchange between them and Israel in the past, which is why some families supported the prisoner exchange proposal from Hamas. This one in 2011 had widespread support from the Israeli public- 79%
https://en.wikipedia.org/wiki/Gilad_Shalit_prisoner_exchange