I saw a mention of independents on a thread recently. During Covid time there were a couple of threads started on this - maybe we could update or add new independent businesses? I try to use independents where possible and I found both threads useful.
This was the first:
https://www.mumsnet.com/talk/christmas/4034228-Independent-online-shops
This was the following:
https://www.mumsnet.com/talk/christmas/4389996-Independent-sellers-and-small-businesses
Can recall if this was done in '23
I'll update my own plug for Kate Yung designs - original card designs in printed packs and I think she still does the "one off" original watercolour cards for special occasions. She did a lovely card for a 90th birthday in my family.
https://www.etsy.com/uk/shop/kyungdesigns