My Facebook feed has suddenly become awash of beautifully and artfully decorated Christmas trees with a caption along the line of, "my friends have said this is boring and sterile... 😢" or "I can't be bothered this year, let the kids throw it all on."
These trees literally could have come out a JL shop window, it's silly stealth bragging. 
(Disclaimer - this is lighthearted! I'm slightly jealous of the fancy trees!)