I think there is an awful lot of constructive things that can be done to promote breastfeeding without resorting to saying formula causes cancer.
I think such statements are nothing more provocative, lazy and are actually counter productive. If we could convince anyone on this basis, the job would be done already and it clearly is not.
In IKEA they've got a special corner of the cafe for breastfeeding mothers. I've never seen anything like this anywhere else, why not? Can we not campaign for such facilities to be made available in all restaurants, stores, libraries, leisure centres, hospitals, GP surgeries, jobcentres well, you get the picture. The Government are surely in the best position to make sure every public building offers fantastic facilities to BF feeding mothers, thus making it easier for those who start BF and promoting the normality of it to those who have chosen not to.
TV companies could also do their bit. Why can't the likes of Eastenders and Corrie show mothers BF, rather than always using a bottle?
Employers could also be encouraged to provide facilities for mothers returning to work to have a private area to express milk.
Why can't the NHS loan every single mother an expressing pump and equipment. If they can fund a maternity grant, why not?
These are just off the top my head, I'm sure there is a whole load more we could do to postively promote a culture of BF. Yes, it will take a long time, but a shift in culture always does. If it was a simple as saying it's better for your health, no one would smoke would they?
Sorry for the long post, it seems I woke up with a lot to say