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Infant feeding

Get advice and support with infant feeding from other users here.

Original poster

Did no-one else see Casualty? BBC managing to normalise FF again.

218 replies

evenhope · 04/05/2008 10:08

I've checked to see if anyone else started a thread about this but it seems no-one has.

Maggie's daughter was whining that she was having trouble feeding the baby and she was going to switch to bottles. Maggie said "breast is best".

Switch to the staff room and Tess is handing over a bottle trotting out the "happy mum happy baby" line.

Then in the pub the mum tells Toby she's "claimed them back" and is no longer feeding.

Why does the BBC persist in this anti-breastfeeding stance? What is the relevance of a BF storyline in Casualty anyway?!!

OP posts:
expatinscotland · 04/05/2008 22:51

that's where i saw the SMA, on EE.

was it on one of Jordan's shows, too, lissie?

OracleInaCoracle · 04/05/2008 22:52

no, when she had her dd she did a shoot for ok. will find the pic

ChukkyPig · 04/05/2008 22:55

Thanks Pesha! Not chuckie egg though, I preferred manic miner...

I do think these programs have a huge part to play though as their audience is so large. And they do understand this - whenever I watch E'enders with my parents they will suddenly shout "public information message" just before an "issue" is tackled. I don't watch soaps much now but I do think their messages are much more widely broadcast than your average BF pamphlet or whatever, and they know that. It's a shame if they don't see BF as an "issue" to be confronted and more as just a vehicle for a storyline.

youngbutnotdumb · 04/05/2008 22:56

Surely the odd placement isnt too bad is it? Its not like they are BLATANTLY shoving it in your face can u imagine Tanya saying

''Oh 'old up Jane am just goin' ta make up some SMA Gold formula for Oscar it's so good for 'im you know'' LMFAO at the thought.

Sorry about the cockney grammar aint quite sure how it works LOL

OracleInaCoracle · 04/05/2008 22:58

heres the thread. product placement is bad though, especially in a show so widely broadcast and viewed

VictorianSqualor · 04/05/2008 22:59

It's illegal thoguh YBND, and, if you want to go there, unfair on the otehr companies, if one gets their milk on TV, surely the otehrs should too?
Which then would become a free for all of advertising formula milk .A lot of people emailed EE about that SMA and not long later they had their own 'infant formula' brand, made up like their alcohol is.

youngbutnotdumb · 04/05/2008 23:06

VS FGS calm down I was taken the piss as I thought was quite bloody clear! Why is it everything I say starts an argument with u!!!

OracleInaCoracle · 04/05/2008 23:07

young, the prob is its impossible to convey tone without emoticons.

VictorianSqualor · 04/05/2008 23:09

Excuse me?
I answered your post, quite nicely I think, incase you were not aware of the issue with product placement.
and you reply with 'FGS'
Your post indicated you found the way you made tanya sound, amusing, nothing else so I asumed it was a serious question.

youngbutnotdumb · 04/05/2008 23:13

VS- Yes FGS-For Gods Sakes incase ur wondering. I thought it was blatantly obvious!!! U just need to get my sense of humour I guess! Oh well I found it funny LMFAO soz better add an emoticon so people know I'm being funny...

VictorianSqualor · 04/05/2008 23:14

I know what fgs means.

OracleInaCoracle · 04/05/2008 23:14

YBND, dont be like that, it was a misunderstanding, nothing more

youngbutnotdumb · 04/05/2008 23:19

Well I thought by the confused face u werent sure wot I meant.

And Lissielou I was adding an emoticon as apparently people cant tell tone without 1 thats all!

Well thats what someone said anyway. Personally I thought adding LMFAO or similair was enough.!?

ANYHOOZ..... have actually forgotten what this thread was about now

OracleInaCoracle · 04/05/2008 23:20

i said that. i too thought that you were laughing at the accent, sorry. i just meant its hard sometimes to convey tone in posts. anyway, i digress...

youngbutnotdumb · 04/05/2008 23:22

Before I forgt and while am here! Totally changing the subject does anyone know of a lightweight, compactish 3 wheeler that does a big 2 year old? Need new one as DS has grown out of Emmaljunga Cerox and Jane Energy!

youngbutnotdumb · 04/05/2008 23:23

No if I took the piss out of her accent my step dad would beat me LOL hes from the East end!

OracleInaCoracle · 04/05/2008 23:24

i dont sorry. maybe start a thread in products?

OracleInaCoracle · 04/05/2008 23:24
Grin
youngbutnotdumb · 04/05/2008 23:43

well thats killed that convo... so

NiceShoes · 05/05/2008 00:38

jordan OK photoshoot should give you all plaenty to yap about because she is such a good role model and we all do evetthing someone vaguely famous does...Doh

PS does that mean that more pregnant women got drunk pregnant because she did ? or do we only selectively copy the celebs or EastEnders

Gwyneth Paltrow was a natural birth all the i am woman who elected for CS for next baby does that mean all formerly earth mothers now want CS just because someone famous did

go figure

we dont all do what we see or read in TV or magazines we do have choices.

AitchTwoCiao · 05/05/2008 00:40

gosh you are being perverse, niceshoes. have you read the thread, thought about any of the points that have been raised?

NiceShoes · 05/05/2008 00:45

jordan ok photoshoot

OracleInaCoracle · 05/05/2008 09:13

niceshoes, once again its not just about the product placement (although it is actually against the code drawn up by FM companies and BMA) it is also about the comments made be jordan in that article. it undermines bf and for many women who are nervous bfers will do absolutely nothing to boost their confidence. for as long as we see breasts as solely sexual things and ff as the normal thing to do, bfing figures will continue to drop and more women who want to bf will be unable to get access to the proper help and advice. we are already losing the instinctive ability to bf, lets not lose the choice too!

Nancy66 · 05/05/2008 09:35

Jordan is exercising her right to feed her child as she wishes.

Celebrities and light entertainment programmes don't have a duty to educate.

OracleInaCoracle · 05/05/2008 09:39

they do have a duty to behave responsibly, ad jordan is NOT exercising her right to feed her child as she wishes, she, ok and SMA are breaking the guidelines (which are inplace for a reason) on formula advertising. she has every right to feed her children as she wishes, but has an obligation as a role model to many women (like it or not) and a valuable celeb to stop undermining the already low bf rates and stop confrming many of the myths surrounding bf.