SMA GOLD ON EASTENDERS?

[Dalrymps]

I probably don't know what i'm on about but i just flicked on to eastenders and during one scene there was a carton of SMA Gold on the surface in the background, it was the house of the one who has just had the baby with the ginger husband i think (not too sure cause i don't really watch it), anyway i think her baby in it is quite young...
Anyway, i was just wondering if this is allowed, i mean, isn't it like an indirect form of advertising formula for newborns? I'm not totally against formula or anything, I mix feed myself, I just think it seems like their advertising it when they shouldn't? Any thoughts on this?

Susie - when my DD plays with her dolls, she lifts up her top and puts the doll to her chest.

She just copies what she's always seen.

Which is kinda the issue here.

The pathetic and deliberate product placement in East Enders pisses me off at the best of times. This takes the biscuit, and was totally unnecessary.

I'm disappointed that the writers of EE have missed a brilliant opportunity, ONCE AGAIN, to have new mum breast feeding their baby. IMO it is br feeding that needs plenty of exposure, and advertising, not formula. regardless of the legality issues. Which they have clearly flouted.

I think we need to see more bill boards and bus stop shelters with posters of women feeding babies from their breasts. I for one would happily model for it.

I will definitely be writing to complain tothe relevant people and EE about this. I might also write to points of view whilst i'm at it.

not to bed, ds2 just woken up.

You wouldn't have to make mummy dolls and plastic breasts. Just supply without bottle. Girls and boys can hold dolls to their chests and pretend. My ds1 has done it.

DD was asking about your DS the other day bero. She found the photo you sent.

She said "awww dont he look lovely"

don't see a problem with dolls being provided with bottles. boys like dolls too - they like to pretend to be the daddy and they can't breastfeed!!

not sure how I managed to post that twice with gaps in between!

I know they do that, of course. It was just a strange image that crept into my mind at midnight... ignore me

well, not for too long though

My niece who is 3, often plays the "Aunty Susie and baby bel game' ( baby bel being what she calls my baby daughter Isobel.) this involves her being baby bel, and her Dad or Mum, or Granny, being Aunty Susie, and then lifting up who evers top to pretend to feed her. On more than one occasion, my SIL has had her actually manage to get her boob into her mouth All her dolls get breast fed 'baby Bel Style' Its great!

VVV He is lovely A darling. Too lovely to have emerged from me, I sometimes think.

Well, addicted, in my house, when DS pretends to be the daddy - he hands the doll back to DD to b/feed it. Then she hands it back for him to change the nappy......

It's what would happen in RL, since "daddy" cant b/feed.

Actually, I think he is very lovely because of you bero.

not necessarily. i know loads of couples who feed milk from a bottle so mum can go out without baby sometimes.

Funny, I thought this was about product placement, not ebm.

VVV

Have to say I can't see that atm. Then again, it is 2am here and I Am Tired.

Like i said...in my house......

It's not a commonplace necessity for the dad to feed the baby. So, no need to provide little boys with bottles for their pretend babies. This is a really daft conversation...!

not just daft though, VVV. This whole aw-the-dad'll-feel-pushed-out thing is quite often used (e.g. by a woman's family members) to undermine bf. It's like the exclusivity frightens people as well as everything else?

Knackered, ds2 asleep again, must go to bed. Will write about the formula company insidiousness incident particularly on my mind (aka the Bf Juice Incident) another time. Night

well i just don't see why people get worked up about bottles coming with toy dolls. it is hardly the end of the world. some people formula feed, some people breastfeed, some people do both. children like to copy their parents so if you breastfed then your child probably won't use the bottle provided. if you bottle fed in any way shape or form your child might like to pretend to do that too. it's hardly a crime is it? next people will be saying kitchens can't have pretend dishwashers or tumbledryers cos it will teach children to harm the environment.

and tbh i don't know any breastfeeders who exclusively feed their baby. how many mums do you know who never ever leave their baby?

er...me.

Er...me!

With both mine.

Cripes - first Jordan with her bottles of SMA Gold in Hello! magazine, then this.

....plus the heave making 'new dad' ads and the rebranding 'love the milk you give' with the new logo which looks on first sight like a breastfeeding mother.

Wyeth - who make SMA, are sneaky, sneaky BASTARDS and I hate them.

VERY VERY

does it really matter ?

me too.

That was despite working with ds1. We lived very close to my work (I taught in HE), dh looked after him and could have brought him in if necessary, I arranged classes so I could dash, and I mean dash home afterwards and feed. I took ds1 on a week-long excursion at 5 months.

The only bottles he ever had were in the first few weeks when he was refusing the breast.

MAS - yes it does, believe me it does. For all sorts of reasons.

so mums will think if Tanya has SMA Gold I must have it too ?

me.

I didn't even notice the SMA. I'd like to know who's minding the baby, doing the laundry, cooking meals or caring for the girls, whilst Tanya runs her business and argues with Ginger about him moving out? When my dd was as old as their baby, my house looked like the proverbial bomb had hit it. Grr.

FWIW, Coronation Street have shown ff milk being stored in Gail's kitchen - albeit not on the top of the counter but on a shelf just below it. Obviously not now Bethany is six.