SMA GOLD ON EASTENDERS?

[Dalrymps]

I probably don't know what i'm on about but i just flicked on to eastenders and during one scene there was a carton of SMA Gold on the surface in the background, it was the house of the one who has just had the baby with the ginger husband i think (not too sure cause i don't really watch it), anyway i think her baby in it is quite young...
Anyway, i was just wondering if this is allowed, i mean, isn't it like an indirect form of advertising formula for newborns? I'm not totally against formula or anything, I mix feed myself, I just think it seems like their advertising it when they shouldn't? Any thoughts on this?

Mine were saggy to start with, yet they've got no worse through 3 years of b/feeding!!!!!

It's irrelevant though, PIJC - the brand shouldn't have been on display because it breaches the Code. As SMA doubtless know, because they've been in trouble over the Jordan stuff recently.

Yep, DH fine, thank you.

Twinklemegan- I saw film too, if seen before bfing may not understood, now found v. funny & a good way of mentioning bfing in a film!

Not seen ee, not surpirised, not read whole thread but expect its product placement. no comment but, , yet again.

the milk isn't the right colour to be ebm.

When I was breastfeeding I had EBM in the fridge, a back up carton on the side in case my let down didn't work and DS was screaming with hunger and I also breastfed.

I am not being pedantic - am just saying there are reasons why it could have been on the side - doesn't necessarily point to formula feeding.

I realise that my post came somewhat out of the blue, having been lurking on this thread, and then posting when I felt I had something relevant to say.

In hindsight, the relevance was tenuous, to say the least.

I apologise.

There is no reason that I can think of for EE to find it necessary to have branded formula shown clearly in the programme.

Oh for goodness sake. I'm sure you did
Whatever, it doesn't matter, it was ILLEGAL PRODUCT PLACEMENT.

Puss, it's not meant to be there.

It's not meant to be there.

It doesn't matter what reason it's there for, it might be because Tanya drinks it herself because she has a sneaky baby bottle fetish, but it's not meant to be there.

It's just not meant to be there.

there are reasons yes, but if it crosses a legal boundary, it is a whole other ball game.

[invisible]

What do you mean by 'I'm sure you did'

PIJC - unfortunately I should think the reason the carton was there was because the props team thought "new baby, let's stick some formula in shot to set the scene". Or god forbid they were lobbied by SMA to put it there. I don't think they will have gone through the kind of thought process you mention.

Oh, and I may be really sad, but I just rewatched it, when Sean goes to get the keys out of the drawer there is babyfood on the side. Isn't that too illegal to be advewrtised as under 6 months, which baby most definitely is not.
They are quite obviously flouting guidelines and rules for no good reason.

Exactly how old is this baby then? Sounds to me like someone in props got a bit too enthusiastic.

Now the babyfood thing I agree with - no reason for that to be there at all!

PIJC you are deliberately missing the point. Millions of people watch EE. Millions. Formula advertising is controversial and additionally the BBC is banned from promoting specific products anyway. It is a public service broadcaster therefore has to comply with public health advice where relevant.

You know, as do we, that a packet of formula in full view on the side or wherever, counts as product placement of some sort, thereby offering a subtle form of support to those millions of people that formula 'is a good thing'. To many it is. But to say so on TV when BF messages are so very few and far between and so very hard to get right is a public wrong.

As I say, there's a detailed document that lists every bit of product placement in EE (as in any other programme) and it has to be okayed. It also lists references to all sorts of other things - smoking, swearing, sexual references, etc, etc. So they'll know what was in the shot very well indeed. It wasn't a mistake.

BTW, now whilst I rewatch EE to find faults in the brannings kitchen, now is when you can tell em to 'get a life'

i think that there are two issues here: the legal issue, and the normalisation of bottle feeding, the latter being a lot more emotive.

for every woman who has struggled to breastfeed, and ended up reaching for the formula on the flawed advice of HCPs or MWs or friends and family, this kind of glib treatment of breastfeeding is not good. there needs to be more positive sightings of it.. and in TV shows with millions of viewers, taht is a good place to start. imo. as a bottle feeder.

In that case I'd love to know who decided they needed baby food - that's just ridiculous (is this the baby that was born at Christmas btw?)

Monkeybird, I do wish that the BBC didn't promote things, but chat shows wouldn't exist on the Beeb without them advertising the guests' products.

Imagine a Jonathan Ross show where he doesn't say "now, you've got a new DVD out" and hold it up to the camera...

He's not MEANT to do it, but doesn't stop him.

Lol Victorian I wouldn't mind re-watching it just to see Sean Slater....there is something about him...

It's those eyes.........they sparkle.......