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Infant feeding

Get advice and support with infant feeding from other users here.

Original poster

not looking for a row, but has anyone seen the new SMA logo? the one that looks like the mum is bf?

673 replies

harpsichordcarrier · 14/04/2007 21:39

here's the logo

you tube clip here

sma site

way to get round the new advertising rules, which forbid them from saying "close to breastmilk" &c
anyone like to complain? I would like them, very much, to have to change their logo and slogan again. especially as they have clearly spent quite a bit of wonga on it.

OP posts:
Original poster
harpsichordcarrier · 15/04/2007 22:28

noddy they can do what they like. of course they can. that's the point of informed choice.
not in the least bit sure what your point is.

OP posts:
Greenleeves · 15/04/2007 22:28

What do you mean Noddy, "what shall be done with them"? Nobody is suggesting that they should be swum as witches or shot at dawn. Worst-case scenario - they maight be asked to explain their choice so that the rest of us can understand it.

What are you so afraid of?

noddyholder · 15/04/2007 22:28

What do you mean what am I afraid of?

Snaf · 15/04/2007 22:28
zippitippitoes · 15/04/2007 22:29

exactly nobody is going to produce formula for altruistic reasons

Original poster
harpsichordcarrier · 15/04/2007 22:29

Kinghts of the Round Table = Not Suitable For Children, surely?

OP posts:
lissielou · 15/04/2007 22:31

a lot of women, my lovely SiL included choose to ff because after 3m ttc and 9m of pg they want their bodies back! is that wrong?

zippitippitoes · 15/04/2007 22:31

the point of the thread was about a logo which some people but not all thought was a breast feeding mother

Original poster
harpsichordcarrier · 15/04/2007 22:31

but zippi, if formula is necessary, then it will be produced.
limiting marketing, stopping advertising - these things will NOT stop production or development.

remember that prescription medicine can't be advertised to the public in this country and yet somehow the pharma companies manage to keep themselves solvent.

OP posts:
Snaf · 15/04/2007 22:32

Lissie - why are you trying to turn this into a bf vs. ff thread? No-one else is in the least bit interested in having that argument (again).

NotQuiteCockney · 15/04/2007 22:32

What if formula was like (prescription) medicine, in terms of the advertising laws? What if it just couldn't be advertised to the end consumer? (Even if it was available without a prescription.) Cartons could be the only advertising, and of course what could be written on there would be limited, too.

That would be an improvement, wouldn't it?

hunkermunker · 15/04/2007 22:32

I find the "wanting body back" hard to understand, mainly because I didn't want the body that pg had thrust upon me back at all.

The body I had when I was 20 and didn't appreciate at the time...I'd have had that one back in a flash...

Original poster
harpsichordcarrier · 15/04/2007 22:34

lissielou, no it's not wrong. it's up to them. that's the point of informed choice.
I have NO IDEA WHY ANYONE THINKS THIS THREAD IS ABOUT ANYONE'S INDIVIDUAL CHOICE/DECISION/REALITY OF BF OR FF OR MIXED FEEDING OR WHATEVER. it really really isn't. and it never was.
it's about a logo and the adverttising practices of one formula company.

OP posts:
VeniVidiVickiQV · 15/04/2007 22:34

Harpsi, you arent trying to direct the thread are you? Never works you know

FWIW, I'm not up for a b/f vs ff type discussion.

Pruni · 15/04/2007 22:35

Message withdrawn

lissielou · 15/04/2007 22:36

lol hunker

and snaf, tbh i think this had already been turned into a bf v ff thread. but maybe i misread all the previous posts. in which case im sorry if i have upset anyone, i was just trying to make the point that ff isnt the worst thing in the world and fm companies should be able to advertise in order to assist women who do not/can not bf make choices about which formula to use.

Original poster
harpsichordcarrier · 15/04/2007 22:37

yes alright then
and does anyone know anything about PLAYHOUSES becaus eI have another thread.
come and see if you can get offended on there

OP posts:
hunkermunker · 15/04/2007 22:38

Lissie, how does formula advertising help you make a choice?

What does formula advertising tell you?

hunkermunker · 15/04/2007 22:38

I mean how does their advertising assist you in making a choice?

Twinklemegan · 15/04/2007 22:40

I think it's just dawned on me [duh] that this, of course, doesn't just apply to this country. I want to lay it on the line that I absolutely abhor any practices by formula companies that encourage women in the developing world to abandon breastfeeding in favour of formula in the mistaken belief that it is "the same as" or better than breastmilk.

My comments earlier in the thread apply to this country only, and I still don't think there is any excuse for any woman in this country to think formula is equivalent to breastmilk.

noddyholder · 15/04/2007 22:40

I think maybe when you are in a position where you can't breastfeed at all any sort of choice seems a choice iykwim

Twinklemegan · 15/04/2007 22:41

I might say that it's going to be even harder to make a choice between formula brands with the new laws, other than liking the colour of the packaging.

LucyJu · 15/04/2007 22:43

Lissielou, if formula companies were allowed to advertise, surely all they would say would be:

"Our infant formula is the best"
"Our infant formula is near-as-dammit to breastmilk"
(paraphrasing here)

Since when did advertisements give you "information"?
Don't all washing powders claim to clean your clothes best?
Don't all shampoos claim that they hold the secret for shinier hair? etc?

welliemum · 15/04/2007 22:43

Oi you lot

Go and look at my shiny new study in the weaning research thread!

*PS not actually my study - getting a bit proprietorial there

But it is good.

Cazee · 15/04/2007 22:45

welliemum, saw your study, and it is good.