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Infant feeding

Get advice and support with infant feeding from other users here.

not looking for a row, but has anyone seen the new SMA logo? the one that looks like the mum is bf?

673 replies

harpsichordcarrier · 14/04/2007 21:39

here's the logo

you tube clip here

sma site

way to get round the new advertising rules, which forbid them from saying "close to breastmilk" &c
anyone like to complain? I would like them, very much, to have to change their logo and slogan again. especially as they have clearly spent quite a bit of wonga on it.

OP posts:
AitchTwoOh · 15/04/2007 22:03

but zippi, there are plenty of medical conditions where the research is NOT done becasue not enough people suffer from them to make it worthwhile cost-wise.
all you're doing is underlining the point that formula companies want more babies drinking formula, surely? it's profit that drives their R&D, not an abiding humanitarianism. and they will use every marketing trick in the book to get it.

ohDearie · 15/04/2007 22:03

Another ashamed name change. My step grandfather was head of Nestles in Sri Lanka and my Grandmother used to go round the hospitals giving out free samples of formula. My mother still raves today how generous they were and loves nestles products.

Even worse her inheritance of which we've had a share came from his wealth.

zippitippitoes · 15/04/2007 22:03

so formula has been developed as far as it is necessary to go?

and would making formula cheaper increase breastfeeding?

hunkermunker · 15/04/2007 22:03

TroubleinDaFamily, can you get him to do something about the shitty Little Johnny film then?

And you cowardly namechanger, you... I'll get you

Elasticwoman · 15/04/2007 22:04

Isn't it clever the way formula companies manage to (a) sabotage breastfeeding and (b) set women against each other?

Today my 12 yo dd asked me to explain exactly how it is that Nestle kills babies in the 3rd world. (I have been saying this loudly in supermarkets for some years, when called upon to explain why we buy the Own Label shreddies and not the dreaded ....)

I stumbled through the usual stuff about marketing, women's own milk drying up, no access to clean water, babies dying of diarrhoea etc. Not sure if she understood. How do other people explain their Nestle boycott to children?

ohDearie · 15/04/2007 22:04

Needless to say it's a rather taboo subject for us since I've pointed out to her the facts.

hunkermunker · 15/04/2007 22:05

It's a positive hotbed of evil formula company connections, isn't it?! (Evil companies, not evil formula, in case anyone's in any doubt still...)

zippitippitoes · 15/04/2007 22:05

profit does drive formula companies and medical research

what is the alternative

hunkermunker · 15/04/2007 22:05

EW, I was thinking that about it setting women against one another earlier. Shit, isn't it?

Cazee · 15/04/2007 22:06

People are underinformed, and I know people who ff because they really didn't think it mattered weather they bf or ff, no real difference.

ohDearie · 15/04/2007 22:07

you saying I'm evil?? Huh,huh

hunkermunker · 15/04/2007 22:07

What I find hard is when women who through poor support didn't manage to bfeed for as long as they wanted then go on to encourage other women to ffeed and undermine their attempts to bfeed.

I mean, I do understand it. I just wish it didn't happen - it's sad for everyone

TroubleinDaFamily · 15/04/2007 22:07

Oh Dearie

I am not ashamed as I am ambivalent about BF afer a point.

But.................. I am afraid of Hunker.

VeniVidiVickiQV · 15/04/2007 22:07

Ditto everything Harpsi said.

The point is, formula companies are allowed to get away with making such substantive claims about their product and not back it up.

Considering this is providing an alternative, and 'acceptable' nutrition for our babies, how you can not think it is shoddy, at best, is bizarre to me.

When you decide to eat out - how do you pick what restaurant you eat in?

is it because you have been there before and you liked it? What did you like about it? Was it recommended by someone who had tried it? If not, what made you try it in the first place? If the food didnt taste good or was badly cooked, would you go back? How do you know and interpret any of these answers in the first place? Now transpose the same questions to your baby and choosing formula - how many of the above questions could you answer properly?

Cazee · 15/04/2007 22:07

This thread moves flipping fast, I have had a glass of wine and I can't keep up...

hunkermunker · 15/04/2007 22:07

oD, if the cap fits...

Nah, I'm calling manufacturers of formula evil. Not the formula, can I make that very plain...

ohDearie · 15/04/2007 22:08

SOrry to put words in your mouth (so to speak)

harpsichordcarrier · 15/04/2007 22:09

take the profit out of it.
produce formula as a medical necessity rather than a massive profit making gazillion pound business causing directly causing the deaths of thousands of babies every year.
or force formula companies to "donate" a large percentage of their profits to providing clean water in the developing world and training bfcs/supporting bf in the developed world.
it will take generations to get bf rates back to "normal" but it's worth it.
imo.

OP posts:
ohDearie · 15/04/2007 22:09

I agree totally with you, Hunkermunker. I'm a committed lentil weaver.

zippitippitoes · 15/04/2007 22:09

do people do that though humker?

Ponce · 15/04/2007 22:09

i am sure fomula comanies are not ethical
the ONLY pronblem here is that when women for various reaosn DO FF then they get allt his stuff shoevd at them as if THEY are responsible
and TBH its hard to seperate the two

i didnt give a shit i ff ds2
totally fine and no damage (!) at all
but fro less confident women this kind of htred serves no pupopse

AitchTwoOh · 15/04/2007 22:09

the alternative is breastmilk. and infinitely more money going into support.

come on zippi, you can't possibly be making a case that it's okay for babies in the third world to die becasue it drums up profits for a better standard of formula that will be used in the first world by women like me who couldn't exclusively BF.

ohDearie · 15/04/2007 22:10

actually my name change was mainly to stop anyone saddo finding out my identity.

harpsichordcarrier · 15/04/2007 22:10

troubleindafamily - you should be afraid

OP posts:
hunkermunker · 15/04/2007 22:10

All the time, Zippi. Have seen it on here too.