For me the benefits of BF completely outweighed any benefits of formula feeding. Here are some of my own personal reasons (in a random order!);
Waaaay easier in public to breastfeed. No chance of forgetting the bottles. No chance of running out of milk. No faffing with sterilising etc etc. No extra stuff to carry.
Breastfeeding is free. Formula is expensive.
Might well not be difficult and awkward. Many people actually find it pretty straightforward - I think you just don't hear these stories because they aren't as interesting /memorable as the nightmare stories. Or because the person doesn't want to sound like they are bragging. However, I have found BF two children to be really quite straightforward - no pain, no difficulties.
There are a gazillion things which other people can help with a newborn other than feeding - eg changing nappies, winding, cuddling and soothing, rocking, helping to sleep, doing the hoovering, cooking you meals, cutting up your food while you are feeding, doing a supermarket shop, other household chores etc etc etc. And you can just get on with feeding the baby. You don't need to share it.
I haven't even mentioned any of the health benefits but there is a huge list here of all sorts of benefits.
If you search here there are many other threads about why people choose to BF.