I didn't see this advert when it was live just came across this article now. I am not surprised and just sighed. The lady who commissioned it is BAME herself and says it is not offensive, but positive.
This is just why I really hate the BAME label. This woman is using her position as a minority to trivialise the message that black lives matter and simultaneously provides the excuse racists love "my friend is BAME, she's not offended when I do x, say x (usually offensive things specifically to black people).", but for something that doesn't specifically harm or target her community. Anti-blackness exists amongst other BAME themselves and is actually something I'm scared to talk about.
Am I overreacting to be put off by this advert, to be so bothered by the BAME label.
twitter.com/Nadine_Writes/status/1308688988811784195?s=19