Ahhh, all this talk of mortgages makes me both jealous (at owning own home) and relieved (not to have things like fixed rates to worry about)!
Handed in my major journalism project today so very pleased, been taking up a fair amount of time! Plus tutor has already made the top top marks comment so hopefully at least one module I am guaranteed to do well in.
Started thinking about another project now, it's about a marketing strategy for encouraging parents (particularly in poorer areas) to read aloud to their kids. I choose the campaign as it ties in well with what I've been writing about recently. Now I just need to image I am campaign director for National Literacy Trust and think about what advertising we can do/afford, online/viral marketing, how to get journalists to write about it and people to talk about it etc. Then do a presentation and a report on it. Woo hoo, fun easter holidays for me!
Have had quite a cool idea for viral marketing. I think due to it being charity based that TV ads are out of the question, however could make little video clips which are very clever and funny and so get people to pass them on... anyway, I was thinking you could get celebs (and probably those you would't associate with reading and ones that would be considered 'cool') to be filmed reading to their kids but in funny ways...
For example, a footballer is proclaiming to be or not to for Hamlet v serious and dramatic, pan down to child, not listening, perhaps drawing on the walls instead, then voice over says something like reading aloud is great for you and the kids, but perhaps you should let them choose the book... then shot of footballer and child snuggling up to read more suitable thing all cosy and happy.
Perhaps Gordon Ramsay getting all teary eyed reading Charlotte's Webb while children laugh at him quietly, at end he wipes away tears and says to camera, alright then, you do better, or something...
Jamie and Jools Oliver reading a book together to kids, but just terrible, over the top and hammy... again end line, can you do better?
Final idea for now! Lenny Henry and or Dawn French are running reading a book pan away from them to see child running an obstacle course (or something similar) and saying "not now mum!" Then voice over reading aloud is great for all the family, but there is a time and a place, then cosy bedroom shot again...
Anyway, didn't quite mean to go into such detail! Just been thinking about it on the bus and had to get it all out!