Coddy -- thing about not having a telly/only watching dvds on computers is that my kids get bored of seeing the same dvd's over & over, instead of having 99 channels (or whatever Sky offers, everyone around here seems to have Sky). So they don't watch as much... plus they can't operate the software themselves, so no turning the movie on without our help/guidance. A lot of the kid movies we have are unusual stuff, The Iron Giant, BFG, Just So stores.... We have few dvds from modern kid's tv series, and my kids aren't so tempted by toys based on whatever tv series. Plus I don't have to deal with ADVERTS. I'm not pestered to buy this or that, I really sweat thinking about dealing with advertising at kids.
We exchange gifts with DH's cousin's boys, who are 6, nearly 5 and nearly 3. Xmas I asked what the boys wanted. "Oh," cousin said, "the older ones are into Power Rangers, Ninja Turtles. The youngest, bless him, is still into Tractor Tom and Bob the Builder". I was flummoxed, didn't know what to buy, so I checked with the boy's grandmother. "Oh", she said, "apparently they're into Power Rangers, Nina Turtles..."
What toys my kids wanted for Xmas is not based on TV characters, that just blew me away. But, Not being judgemental, I hope, just factual, I think that's really common in this age group.