"this is going to make me sound like Brian Sewell's vastly more snobbish sister"
loved it !
Well, I'm in the "hate damn football" because the assumption seems to be that as a Nation (OK, 4 nations) we all love it.
It may still be the most popular sport for watching, or even participating in, but it does fill too much of TV and radio in my view.
As for the World Cup, FiveLive this morning had Victoria Derbyshire asking people how enthusiastic they are on a score of 0 to 10. First guy said 8.5 (he'll have exploded by the time there's a match playing!) and the third said 5, based on there being 2 weeks to go and he's got work and other things on his mind.
I am thankful I don't have to see or hear about any of it (not a fan of cricket, football, rugby, ice hockey, polo, motor sports, horse racing, poker, golf, tennis etc, etc... I do watch snooker and appreciate the skill factor in shooting [targets, not birds])
2 weeks ago supermarket started 'decorations' with football stickers on freezer section by ice creams and so on. Yesterday I spotted daft 'goals' suspended from the ceiling above the vegetables.
I don't know what they will do in another 2-3 weeks but fortunately I can just ignore most promotions and will get the things I like, oblivious of any special offers on lager etc (can take it or leave it when it comes to booze).