TBH, I'm 16 wks pregnant at the moment with our first so am going through the NHS ante-natal system at the moment and have had next to nothing on breast feeding...certainly ni shoving down throat or pressure. The MW asked me what I was planning on, I told her I was planning on BF (simply because that's how I've always believed it was done) and she said 'great' and circled an option on the form. She said that some people found it very difficult so to keep an open mind, but that on the whole it was absolutely fine. She gave me a copy of 'Emma's Diary' telling me she wasn't supposed to give it out any more as it was seen to support FF, but that she thought it was a nice thing for pregnant women to have as it gave a lot of information on different topics in a chatty fashion.
It certainly wasn't thrust down my thoat one way or the other, and I can't say I've seen any posters either. I know where to look for support as I have done a lot of research on the internet.
I have been told that the ante-natal classes will have a session on BF-ing, but that this wasn't meant to alienate anyone but there wasn't time to cover both during the courses and more support/education was needed for BF than FF. (Both are covered, but more time on BF.) BUT, it said that if any ladies wanted to FF then to mention it to the leader and she would either fit in some more time or talk to them seperately.
I think the fact that it is better for the baby is indisputable, however FF is better than nothing at all which is the option faced by those who can't BF for whatever reason. And FF your child is not going to 'poison' or kill them, the formulas are great now. I think choosing not to because of body image sexualisation is an odd choice and one I disagree with, but certainly not enough to ever vocalise it to the person in question. Choices are choices, many people prob won't agree with every choice I make for my child, but they are my/our choices to make and I would certainly never see fit to make a judgement to someone.